Job Summary:
Good Clean Love’s Social Media Associate Manager (AM) will use the power of social media to build brand equity and reach for Good Clean Love while driving brand awareness, brand love and sales. The Social Media AM will own organic the strategy and execution for social media, influencer and affiliate partnerships to achieve this goal. This role is very collaborative with rest of the marketing team and will report to the VP of Marketing. May be assigned other related tasks as needed.
Supervisory Responsibilities:None
Duties/Responsibilities:
Social Media
- Create a strategy and execute content strategy across social channels including, but not limited too, Instagram, facebook, and Linked In
- Brief creative and photography/videography partners to create content
- Write post copy and schedule posts, stories, etc
- Own social community management, including replying to DMs, engaging with consumers on social and responding to brand tags, resharing relevant posts and stories
- Monitor social for competitive insights and trends, translate insights into action to increase Good Clean Love’s social relevance
- Support Marketing VP as needed on paid social campaigns
- Develop intimate understanding of brand equity and product differentiation so every consumer touch point is on brand and educational
- Report on monthly and as needed cadence on social performance
Influencers
- Create and execute the Good Clean Love influencer strategy; identify, communicate and contract with and execute influencer partnerships in a way that enhances Good Clean Love’s equity and reach
- Manage influencer relationships to maximize results while staying on budget
- Report on monthly and as needed cadence on influencer performance
Affiliates
- Design Good Clean Love’s affiliate program from strategy to execution, including selection and contracting with affiliates that build Good Clean Love brand equity, reach and sales, relationship management, and payment.
- Manage affiliate program to maximize sales while staying on budget
- Report monthly and as needed on affiliate performance
Required Skills/Abilities:
- Knowledge of social media platforms with experience posting content and managing social, influencer and affiliate campaigns
- Passion for health and wellness and social media trends
- Self-starter with problem solving and ownership mindset and ability to work independently and collaborate with a team
- Enjoy working in high paced, entrepreneurial environment, including the ability to successfully pivot and change direction and operate with a sense of urgency
- Attention to detail and strong project management skills
- Strong communication skills, both written and verbal
- Remote job with ability to travel up to 15%
Education and Experience:
- 3+ years experience managing social media, influencers and affiliates
- Professional level proficiency with social media (eg Instagram, facebook, linked in), scheduling platforms (eg Dash Hudson), and content partner platforms (eg GRIN)
- Work experience in the field of consumer packaged goods is preferred
Physical Requirements:
- Prolonged periods sitting at a desk and working on a computer
Job Type:
- Full-time, Exempt
- Marketing Department
- Reports to Vice President of Marketing
Salary Scale:
- Leadership
- $60,000
About Good Clean Love
Good Clean Love is an intimate health and wellness company advocating for women’s health since 2003. We manufacture and sell personal lubricants, moisturizers, and hygiene products that are designed to mimic the way a healthy body works. All our products are made from only the cleanest ingredients, no toxic substances like petrochemicals, parabens or artificial fragrances that are found in many personal care products. Whether a lubricant, a wash, a moisturizer or probiotic suppository, each product Works The Way You Do® so that you can live, feel and love your very best. As a Certified B Corp, Good Clean Love holds itself to the highest verified standards of social and environmental performance, transparency, and accountability. To learn more, visit www.goodcleanlove.com.
