Our founder, Wendy Strgar, was reading a NIH study on the osmolality of lubricants, where one of the lead researchers, Dr. Richard Cone, was quoted saying, “All sexual lubricants should be reformulated.” So she picked up the phone and called him. 

Their conversation grew into a friendship and partnership that inspired Bio-Match®, designed to support your vaginal ecosystem through pH balance, iso-osmolality, and protective lactobacilli. 

The science backed it up. Almost Naked® became the first lubricant proven not to disturb the vaginal microbiome, validated by an NIH study that found most conventional lubricants do exactly the opposite. In 2012, Good Clean Love became the first company to offer an organic personal lubricant deemed one of the safest on the market for delicate vaginal tissue. It was landmark recognition, and it confirmed what Wendy had believed from the start: that intimate health products could meet the highest scientific standard without compromising sensation or pleasure.

Wendy didn't stop there. She kept forging partnerships with leading gynecologists and scientists, growing Good Clean Love's line from lubricants to feminine hygiene, always with the same dual commitment: real science and genuine pleasure.

Today, we keep building on that foundation. We believe great intimacy should never come at the cost of your health, and that protecting your health should never come at the cost of how good things feel. Every product we make is held to both standards. Because you deserve to feel good in every way.