About Wendy, Founder and Entrepreneur
Wendy Strgar is an award-winning entrepreneur and the Founder of Good Clean Love, as well as one of the earliest voices to champion what is now widely understood as a cornerstone of women's wellness: the vaginal microbiome.
She started Good Clean Love in her kitchen in 2003, after hearing from women - and experiencing firsthand - the painful side effects of legacy intimacy and hygiene products that weren’t formulated with the female body in mind. What began as a search for something safer became a two-decade mission to reshape how women's intimate health is understood, researched, and supported.
Today, Good Clean Love products are sold internationally and endorsed by thousands of physicians for their safe, nontoxic formulations. Wendy developed Good Clean Love’s proprietary Bio-Match® technology, formulated to mimic a healthy vaginal environment and help women’s bodies return to a balanced state.
Pioneer in Women's Health
Wendy's commitment to science has driven real change in the industry. She has been a leading voice for reducing unnecessary animal testing in FDA clearance processes, work that earned her PETA's Compassionate Business Award. That leadership hasn't gone unnoticed: Good Clean Love was named among the Top 100 Healthcare Technology Companies of 2021, and Wendy was recognized as one of the Top 25 Consumer HealthTech CEOs of 2020.
This same commitment led to her founding of Vaginal Biome Science (VBS), a biotech company built on the belief that precise measurement of the vaginal microbiome is foundational to vaginal health. VBS holds the patents behind the Bio-Match® technology used in Good Clean Love products, and leads the VENUS Study, one of the country's largest vaginal microbiome research trials. Alongside VBS, Wendy also founded the Institute for Vaginal Health (IVH), a nonprofit network of healthcare providers now spanning over 20,000 professionals, giving patients and clinicians direct access to that research and to Bio-Match® care.
That growing body of research, and the providers and patients engaging with it, revealed a clear next need: a direct path from diagnosis to personalized care. Now, as Founder and CEO of Good Clean Clinical Care, Wendy is closing that gap, expanding access to vaginal health education, diagnostics, and personalized care so women can better understand and support their microbiome through evidence-based tools. Good Clean Clinical Care, which launched in the summer of 2026, combines at-home testing, science-backed solutions, and accessible education for a more evidence-based approach to intimate health.
A Loveologist, Women’s Health Advocate, and Educator
For decades, women's vaginal and sexual health has been overlooked and misunderstood. Wendy has spent more than two decades advocating for a more informed, science-backed, and compassionate approach, one she calls loveology, the practice of understanding love, intimacy, and biology as inseparable parts of women's wellness.
That philosophy runs through everything she creates. As the author of Sex That Works and Love That Works, host of the Dear Sex Podcast, and a sexual health educator who has led workshops for cancer survivors, in public schools, and at universities, Wendy has always believed that when women have real information about their bodies, their biology, desire, and vulnerability, they're better equipped to advocate for their own health.