“The world is wide, and I will not waste my life in friction when it could be turned into momentum.” -Frances Willard
The Good Clean Love booth was buzzing today on the final day of the annual naturopathic convention. Amid the booths of supplement manufacturers, testing labs and herbalists, we were the only sexual health company on the floor. This was our third appearance and the physicians had all remembered us, or heard of us from someone else. It was like crossing an invisible bridge, the momentum of becoming familiar and accepted.
Our new booth is classy and chic and I was proud to be standing in it. Our new product formulation changes and re-branding efforts are taking hold and the response was better than I could have hoped for. I felt very at home with natural medicine and speaking to the doctors at this gathering was as perfectly targeted as our demographic gets. They understood the powerful cross roads of natural sexual health and many have become advocates for my work after having received our newsletter for the last year or two.
Our neighbors commented that we were the busiest booth at the show, but we were too busy to notice. It is a rare and divine accident when your market and your message find themselves perfectly matched. It feels like being the best dancer at the party. You have something special going on; no ego attached (or not much anyway). I was content to have the ready ears to spread the message, which was also energized by the momentum we found ourselves in.
Annie Lennox once said: “When you’re successful, things have a momentum, and at a certain point you can’t really tell whether you have created the momentum or it’s creating you.” This success is an ethereal experience I am sure, but lovely while you are basking in it. Even the 200th time of offering the metaphor of a luxurious three course meal to the Good Clean Love approach to intimacy, I was floating and fully present.
There is little in life that matches the experience of being heard and appreciated for your life work. This week’s convention was exhilarating and exhausting. As I described over and over again all the improvements, awards and changes that Good Clean Love is encompassing, I felt like I was cresting a wave. Although I have only ever watched the crazy courage of surfers on giant Hawaiian waves, today, I got a glimpse of what the power of curl must feel like.