Listen as Frank Lampe, one of the founders of the LOHAS movement (Lifestyles of Health and Sustainability) walks us through the early development and corporatization of the natural product industry and alternative health care. Frank has been a leader in the publishing side of the business for over a decade and has witnessed the movement towards natural health and healing in media and retail environments. His understanding of the power of Alternative Health modalities and the crossroads of health care reform are thought provoking. Equally interesting, are his views on the power and potential of journalism in this digital era. Don’t miss this fascinating discussion about the natural health industry.