I can still remember the day in 2013 when we found out we were officially a Certified B-Corporation. Considered to be among the most rigorous certifications with exceptionally high standards, we were – and still are – proud to be among the top-tier of sustainable businesses with this title. You might have seen the B-Corp logo while shopping in a store or on a website, but exactly does his mean? And how do we turn these sustainable values into practice at Good Clean Love?
From the very beginning, social responsibility and environmental stewardship have been at the forefront of our business practices. The benefit to going through rigorous certification, as we see it, is both to demonstrate to our customers and community the level of our commitment to sustainability, as well as to hold ourselves accountable every day. Since the beginning, we have made organic ingredients, sugar cane packaging, and most recently, carbon offsets a priority because we know that if we all do our part to make our own health and the health of this planet a priority, we can turn things around.
What Does It Mean to Be B-Corp Certified?
There are currently over 3,500 Certified B-Corporations in more than 70 countries, including popular brands like Yogi Tea, Kleen Kanteen, Ben & Jerry’s, and Patagonia, to name a few. At their core, B-Corporation Certified businesses have passed The B-Impact Assessment (BIA) which measures a company's impact on its operations, workers, customers, community, and environment.
Even if a company isn't ready to take on certification, many use this tool to establish a baseline, see how they compare to other businesses in their industry on sustainability metrics, and get recommendations on how to grow better. Because the B-Corp certification is only granted when very high standards are met, you can be confident that B-Corps are striving their very best to balance profit and the planet. You'll often find that these companies have implemented a variety of sustainable practices such as ethical sourcing, regenerative agriculture, transparent wages, and compostable packaging.
Be sure to check out our feature in USA Today as one of the 13 B Corp Brands to Support This Earth Day.
Our Commitment to Protecting the Planet – And Your Body
Safe Ingredients
We are devoted to the health and well-being of our customers. This is why we always use the safest natural ingredients, and we use organic ingredients whenever possible. Our product formulations are based on the latest scientific research of sexual health and feminine hygiene - which is why our patented, Bio-Match® products are pH-balanced, and our organic personal lubricants are iso-osmatic.
This means our products will not damage vaginal tissue, which is in contrast to many conventional personal care products on the market today. Learn more about how natural ingredients are better for you and the planet.
Carbon Neutral
Did you know that Almost Naked®️ Organic Personal Lubricant is the world’s first carbon-neutral lube? Every time you buy a bottle, you are also mitigating the carbon emissions of the entire bottle. As of April 2021, I am excited to share that we have exceeded 2,690 metric tons of carbon offset by purchases of our best-selling lubricant Almost Naked since starting this initiative in 2018. Thank you to our customers for helping us reach this milestone.
Almost Naked’s emissions are offset through a project in Castleberry, Alabama. The project takes dead soil and adds a proprietary mixture of chicken litter and microbes. The mixture brings the soil back to life in the form of a rich organic fertilizer. This revitalized, healthy soil isolates carbon dioxide, and eliminates the need for synthetic fertilizers, further avoiding greenhouse gas emissions.
Sustainable Packaging
Our product tubes aren’t just attractive, they’re sustainable. As a Certified B-Corporation, we know that business is not just about producing good products, but also about ethical business practices. That is why we used tubes made of bioplastic, rather than conventional plastic.
Using sugarcane derivatives instead of petroleum can solve many of the top challenges confronting our society and environment. This remarkable plant has the potential to lower carbon dioxide emissions, create jobs, diversify our energy sources, and help create a healthier, cleaner planet. Compared to gasoline, sugarcane ethanol produces 90% less carbon dioxide on average when breaking down. In fact, sugarcane ethanol has reduced Brazil’s emissions of carbon dioxide by more than 350 million tons since 2003. That’s as good for the environment as planting and maintaining 2.5 billion trees for 20 years.
How to Make Sustainable Choices Every Day
When taken collectively, our individual actions can make a real impact on the planet. Here are our top three articles on how to do what you can to be more eco-conscious in your everyday life.
- How to Celebrate Earth Day Every Day
- Why Natural Ingredients Are Better for You and the Environment
- Intimate Ecology: How the Four Elements Shape Your Relationship
Conclusion
Our mission of increasing the awareness and experience of love in the world drives our choices of how we show up to care for your most intimate needs and the pressing needs of the world. We thank all of our customers for being part of the Good Clean Love family.
